The first medical-grade shampoo
Good hair.
Long game.
The first medical-grade shampoo and conditioner, built for hair longevity.The first medical-grade shampoo and conditioner, built for hair longevity: four clinical actives in every wash. Classic is completely fragrance-free; Premium carries a 100% natural fragrance.
From $39/month. First batch ships in November.

- The first medical-grade shampoo
- Built for hair longevity
- Medical-grade formula
- Scalp-first formula
- Four actives in every wash
- Sulfate-free
- Same-day delivery in select cities
- Clinics near you, coming soon
- Classic: fragrance-free
- Premium: 100% natural aphrodisiac fragrance
- One set a month
- First batch ships November

Four actives, every wash
Medical-grade, by design
Hair loss is medical. Your shampoo should be too.
Every shampoo on the shelf is a cosmetic, built to clean hair and nothing else. AZURE is the first of its kind: a medical-grade shampoo and conditioner, formulated for the scalp hair grows from, with four clinical actives in a gentle daily cleanse. A routine you can keep for decades, because it is the one you already have.
01
Scalp-first formula
Medical-grade, massaged into the scalp, not just the lengths. Every wash spends its minute where hair grows.
02
Four actives, every wash
Caffeine, oligopeptide, niacinamide and rosemary, in both the shampoo and the conditioner.
03
Gentle by design
A sulfate-free cleanse that leaves the scalp clean without stripping it. Classic is fragrance-free, so nothing sits on the scalp that does not need to.
04
Built for the long game
Hair longevity is about consistency over years. No extra step, no extra time: just a better shower.

The AZURE Scalp Set
The system
One set. Four actives.
In the box
- 01Scalp Shampoo, 250 mLA gentle daily cleanse with four actives, massaged into the scalp.
- 02Scalp Conditioner, 200 mLSoftens and strengthens the lengths, with the same four actives. A little goes a long way.
- 03Presentation caseCustom-fitted interior. Refills arrive the same way.
In the formula
- Cf01
Caffeine
Scalp active
- Op02
Oligopeptide
Signal peptide
- Nc03
Niacinamide
Vitamin B3
- Rm04
Rosemary
Botanical extract

The routine
Every shower.
For decades.
Massage the shampoo into your scalp, rinse, then condition. That is the whole routine.
Near you
At your door today. At a clinic near you soon.
AZURE ships to your door, with same-day delivery in select cities. We are also bringing it to clinics and select stores. Leave your ZIP and we will tell you when it is near you.
Same-day delivery
In select cities at launch.
Free US shipping
On 3 and 6 month supplies.
Clinics near you
Coming to clinics and select stores.
Run a clinic? Stock AZURE in your clinic ↗

How reserving works
Reserve now. Pay when it ships.
STEP 01
Reserve free
One email holds your place in the first batch at today's price.
STEP 02
Move up with friends
Each friend who reserves moves you up 10 places and takes more off your first order.
STEP 03
Pay when it ships
The first batch ships in November. Nothing is charged until you complete your order.
Good questions. Clear answers.
You hold a place in the first batch at today's price. No payment now. When the batch opens you get an email to complete your order, and your price stays locked for 30 days.
First batch
Be part of the beginning.
Reserve a place in the first batch in one step. Pick your supply later.

